Sophisticated Legal Guidance For All

Safeguarding your NIL as a college athlete

On Behalf of | Jun 29, 2023 | Sports Law

As a college athlete in Florida, you carry not just your sporting talent but also a personal brand. With the new Name, Image and Likeness (NIL) legislation in Florida, you now have the opportunity to monetize your brand. This gives you the rights to control and earn from your name, image and likeness.

Protecting your NIL rights should become a priority for you, as you navigate this new terrain.

Be cautious with agreements

Be aware of what you are signing. Agreements may seem simple on the surface, but they could have long-term impacts on your rights to your NIL. Be sure to read and understand every agreement before signing, and seek expert advice if needed. It is important to ensure that the terms of any agreement align with your interests and do not exploit your rights.

Maintain a consistent image

You should strive to maintain a consistent image across all platforms. This does not only apply to physical appearances but also to your behavior and activities. The image you portray to the public can directly impact your NIL value. Be mindful of your actions and how they might affect your image.

Be selective with endorsement deals

While it might be tempting to jump on every opportunity that comes your way, it is crucial to be selective about the endorsement deals you accept. Not all deals are beneficial to your brand in the long run. Consider the company’s reputation, their values and how their image aligns with yours before agreeing to endorse their products or services.

Protect your privacy

While you want to build a public image, you also need to protect your personal information. Be cautious about sharing personal details online or in public forums. While some details might enhance your public image, others can put your personal life or safety at risk.

Navigating the landscape of NIL rights as a college athlete in Florida can be complex. However, your NIL rights are your own, and it is up to you to protect and maximize them.